Midlothian Code needed to establish a brand and a digital presence, with the primary goal of increasing awareness of its events. Secondary goals included making learning resources easy to access, setting up a structure for local job listings and providing a means of financial support.
To conserve the organization’s limited time and finances, I created a WordPress website and integrated The Events Calendar to streamline event management. The Events Calendar was created by Modern Tribe, and is the leader in event plugins for WordPress.
I also set up an integration with WooCommerce and Printful to allow Midlothian Code to sell things like t-shirts and hats to raise additional funding, all while using the less expensive and risky drop-shipping method.